The Truth About How White Balance And Your Camera Actually Work

There is absolutely no reason why you shouldn't care about white balance in the same way that you care about manual control over the exposure of the image. The way that color is rendered in a photo can completely change the way that it appears and in order to get the absolute best color, you should use manual control over your white balance in the same way that you manually control the ISO, aperture and shutter speeds. While manufacturers sit there and try in vain to get better high ISO results ...